…your company is on the market for a long time and it seems that everyone knows about you, money is spent on advertising, things seem to be cloudless. And here comes a surprise – a competitor appears and all of the clients seem to run away to him. You nervously start to spend more money on advertisement in your favorite newspaper, your block is published two times a week instead of one and becomes four times bigger. In the same time you notice that your competitor sends horrible and “cheap” postcards made on Xerox – your counterstrike is destructive, senior marketing specialist calls all of the printing agencies and orders the cheapest, but massive circulation of postcards with the same appeal, your competitor did (“it’s working!”). Next month is becoming much sadder, turnover falls twice, you stop advertising in newspapers as there is no money left for advertising, and at that time your competitor raises prices and still has a lot of clients. CEO dismisses the marketing specialist and the booster, who was the second secretary of technical director at the same time, dismisses the system administrator who made models, sadly looks into the window, thinks how to live in the future and what will he say at the founders meeting. A familiar situation? It’s a pity, but it repeats in a number of companies. What was wrong?
Consulting and audit, including advertising one – is not a service for international corporations and unthinkable budgets only. Each business has to grow larger and adapt to realms of competitor environment. A professional look at your business has never been useless. This is not only about accounting, as it is used to think in our country, but also about the main thing in business – selling goods and services. Not for nothing the marketing director in western countries is a member of chief council, and often director of sales or production is under his rule. Note, that a director, but not a person with a number of posts.
What is advertising consulting and audit? It is a third persons professional look at your advertising and marketing activity, find weak points and more effective ways of investments. Let’s count only the most popular mistakes:
Services of advertising consulting and audit – are not something cut out of marketing, it’s a separate service. We try to provide qualified solutions with every order. Often clients are “afraid” to talk about budget as if it was a military secret. It looks like a person that puts on black sunglasses when choosing some goods in the supermarket. It is difficult to advice a clever investment when nothing is known about the amount.
But there is always an ability to make things better – and we are specialists in it, believe us.
Consulting and audit, including advertising one – is not a service for international corporations and unthinkable budgets only. Each business has to grow larger and adapt to realms of competitor environment. A professional look at your business has never been useless. This is not only about accounting, as it is used to think in our country, but also about the main thing in business – selling goods and services. Not for nothing the marketing director in western countries is a member of chief council, and often director of sales or production is under his rule. Note, that a director, but not a person with a number of posts.
What is advertising consulting and audit? It is a third persons professional look at your advertising and marketing activity, find weak points and more effective ways of investments. Let’s count only the most popular mistakes:
- advertising subjects and images are developed non in a system, random designers are chosen on a principle that “design cost is included in the printing amount”, or “let’s try there as they have just opened and it’s cheap there”
- any advertisement line is missing during the company existence
- branding was not provided at all, name was given by the founder basing on personal view, logo was drawn by a familiar student, about positioning thoughts were empty
- production of advertising products is made illogically as “lowest price”
- the approach to newspaper advertising is like – “the bigger block, the better result”, and nothing is thought of the image on it
- search of informational niches with potential clients is not provided
- funds are shipped in one way, for example, not all press but just one newspaper. A manager that sells advertising blocks will not ever offer you to create a catalogue or a radio podcast, because it is just not profitable for him.
- and so on, and so on, and so on
Services of advertising consulting and audit – are not something cut out of marketing, it’s a separate service. We try to provide qualified solutions with every order. Often clients are “afraid” to talk about budget as if it was a military secret. It looks like a person that puts on black sunglasses when choosing some goods in the supermarket. It is difficult to advice a clever investment when nothing is known about the amount.
But there is always an ability to make things better – and we are specialists in it, believe us.
