PR (public relation). Working with people. This is the thing made public. It doesn’t matter if it’s a footwear trading brand, a political figure or a fund of radioactive wastes utilization. All of them are public organizations, products or individuals. To each of them an attitude is formed by the consumers - trust, mistrust, indifference, seizure, condemnation, love, patriotism. The whole range of feelings that may people feel is not only to other people, but also to brands.
Personalizing things, and in the modern world, brands - is the usual practice. People hate shoes that pinch, people like chocolate, which brings good mood, people buy products that are manufactured without the use of slave labor… All these emotions arise spontaneously, but in the skilful hands, these emotions become a tool of building confidence for the brand or a person.
Classic branding comes to a key phrase - «Each brand has its own legend». And so you believe in this legend of a PR. PR - a trail that leads through the emotional perception of trust. Each emotion is a marketing battle for customers on the last «turn», in the head of a client for the right of information acceptation.
Lets look at an example, you see advertising of chocolate, on a TV screen a girl with a sincere look says, this chocolate has a taste of «a kiss». Who can, think of the kiss a girl, who can not, of the taste of the chocolate but both of them recall the advertising message in the shop and the look which slides across the shelves chooses the package shown in the trailer without a mistake. Advertisers in the agency pleasantly shake their hands – the selling was operated, money is earned not for nothing, the trailer “is working”, TA is chosen correctly, the message is correct, the effect is expectable. A happy owner of the chocolate comes back home, puts a chocolate out on the table while his wife says: ”Aaa!!! How could you buy this? Didn’t you know that The 100 year of communism factory produces chocolate of soy, utilized car tires and emulsifiers, that’s why it is so black”. And it’s a common that the chocolate is becoming not tasty, the kiss is forgotten and all comes to other cases. Next time, a colorful package is imperceptible, like most of it’s brothers and sisters. Emotion overcomes information.
Distrust and skepticism are satellites of reality as well as hope and confidence. PR specialists know how to move through roads of trust bypassing the chasms of distrust. PR services – are services for serious brands. For the brands that have a long hope of publicity. How can we notice when a company comes over this edge? Quickly! PR works even for a stall with bread, only budget is not for PR specialists. And when you have 100-200 clients, and especially if thousands of clients? There is a phrase “if you are not interested in PR, it will become interested of you”. But preferably this phrase is said along with the word “politics”, but instead of this it means the same, as politics is a total PR and nothing else. You can be not interested in PR, clever companies grow larger, develop, advertise, but if you forget about the public opinion you will disappear on the market. Anywhere you’ll work you be surrounded by people – will it be first-hand customers or sailing workers, or your partners – all of them will have emotions and these emotions should work for you and not against you. While being a serious and long-living brand you have to think about PR. PR doesn’t object advertising or replace it, and doesn’t exist in space. It’s a spice for your brand. You should decide the taste and the smell of your brand. But smell and taste should be mentioned.
Personalizing things, and in the modern world, brands - is the usual practice. People hate shoes that pinch, people like chocolate, which brings good mood, people buy products that are manufactured without the use of slave labor… All these emotions arise spontaneously, but in the skilful hands, these emotions become a tool of building confidence for the brand or a person.
Classic branding comes to a key phrase - «Each brand has its own legend». And so you believe in this legend of a PR. PR - a trail that leads through the emotional perception of trust. Each emotion is a marketing battle for customers on the last «turn», in the head of a client for the right of information acceptation.
Lets look at an example, you see advertising of chocolate, on a TV screen a girl with a sincere look says, this chocolate has a taste of «a kiss». Who can, think of the kiss a girl, who can not, of the taste of the chocolate but both of them recall the advertising message in the shop and the look which slides across the shelves chooses the package shown in the trailer without a mistake. Advertisers in the agency pleasantly shake their hands – the selling was operated, money is earned not for nothing, the trailer “is working”, TA is chosen correctly, the message is correct, the effect is expectable. A happy owner of the chocolate comes back home, puts a chocolate out on the table while his wife says: ”Aaa!!! How could you buy this? Didn’t you know that The 100 year of communism factory produces chocolate of soy, utilized car tires and emulsifiers, that’s why it is so black”. And it’s a common that the chocolate is becoming not tasty, the kiss is forgotten and all comes to other cases. Next time, a colorful package is imperceptible, like most of it’s brothers and sisters. Emotion overcomes information.
Distrust and skepticism are satellites of reality as well as hope and confidence. PR specialists know how to move through roads of trust bypassing the chasms of distrust. PR services – are services for serious brands. For the brands that have a long hope of publicity. How can we notice when a company comes over this edge? Quickly! PR works even for a stall with bread, only budget is not for PR specialists. And when you have 100-200 clients, and especially if thousands of clients? There is a phrase “if you are not interested in PR, it will become interested of you”. But preferably this phrase is said along with the word “politics”, but instead of this it means the same, as politics is a total PR and nothing else. You can be not interested in PR, clever companies grow larger, develop, advertise, but if you forget about the public opinion you will disappear on the market. Anywhere you’ll work you be surrounded by people – will it be first-hand customers or sailing workers, or your partners – all of them will have emotions and these emotions should work for you and not against you. While being a serious and long-living brand you have to think about PR. PR doesn’t object advertising or replace it, and doesn’t exist in space. It’s a spice for your brand. You should decide the taste and the smell of your brand. But smell and taste should be mentioned.
TV, tasting, presentations, sampling, distribution of leaflets on crossing streets, participation in exhibitions, free catalogues every two years and the calendar every year and many more, all these means of advertising hang PRs hair. If there will be no advertising – you’ll be just forgotten, but if you do not think about PR, your public image may be far from ideal. Maybe in the perception of consumers, this girl from soap advertisement turns into evil witch?
Certainly political PR – is a separate page. Separate in the case of distilled PR form - a battles are more tough, nuber of instruments becomes increases, budgets are not just big, but giant, and stakes are much higher. But customers understand what it is, what is poured out and do not spare money. Although, practically, the political brand is formed identical to product one because they have the same basis – personalization of product on the level of customers perception. You can leave the business for politics and vice versa, and the loop of qualified PR will drive you and you business, or will sink you in dark waters of competition.
Of course it’s a joke, but a joke within the topic. And if you have serious questions – lets discuss them at the meating.
Certainly political PR – is a separate page. Separate in the case of distilled PR form - a battles are more tough, nuber of instruments becomes increases, budgets are not just big, but giant, and stakes are much higher. But customers understand what it is, what is poured out and do not spare money. Although, practically, the political brand is formed identical to product one because they have the same basis – personalization of product on the level of customers perception. You can leave the business for politics and vice versa, and the loop of qualified PR will drive you and you business, or will sink you in dark waters of competition.
Of course it’s a joke, but a joke within the topic. And if you have serious questions – lets discuss them at the meating.
